Influential Videos

Posted: November 9, 2012 in Uncategorized

After we had chosen a song we could envisage a narrative to, we decided we would search through the band’s existing music videos to look for any conventions of their style and the rock/metal genre in general. When searching through their videos we found a few frequent conventions:

  • All the band starred in the video as either characters in the narrative or themselves
  • There was always a live element to their performance that included all musical instruments involved
  • Women were almost always featured within and the use of ‘visual pleasures’ was strong
  • Live performance was always shown to the sound of the guitar solos ( as dueling guitar solos are a prominent feature of the bands music)

With these conventions in mind, we went back to the original idea we had, involving the incorporation of nightmares and fears, and tried to make it fit the conventions of the genre. We did this by making sure that there would be a strong presence of live performance throughout the video, as well as looking back over the lyrics of the song to evaluate the existing narrative we had in mind. The lyrics include:

Now your nightmare comes to life. Dragged you down below Down to the devils show To be his guest forever

Can’t wake up in sweat, Cause it ain’t over yet Still dancing with your demons Victim of your own creation Beyond the will to fight Where all that’s wrong is right Where hate don’t need a reason Loathing self-assassination

And while you slowly go insane they tell ya “Given with the best intentions, help you with your complications”

You should have known The price of evil And it hurts to know that you belong here Yeah No one to call Everybody to fear Your tragic fate Is looking so clear Yeah Oooooooh It’s your f****** nightmare HA! HA! HA! HA!  (Break) (Maniacal laughter)

When we did this, we decided to personify the fear in the form of a woman, which would help us apply the visual appeal as a convention into the video. These fears would then chase the band members who would appear in the video throughout as themselves, and finally like the original video to the song, we wanted the ending to be poignant to the narrative and meaning of the song, therefore we decided to leave it on a enigmatic cliff hanger, of whether or not the boys had hallucinated about the women turning into their worst nightmares, these ideas were also taken from other influential videos I will mention later. After we had our definite narrative, we decided that we would go back and re-watch some of the more relevant videos made by the band, that had an obvious link to the ideas we were planning, this way we would could see how the director of the video had planned shots, editing and costume, in a way we could take inspiration from. We found two key videos by the band that represent similar ideas to our own in smaller versions. They were the videos ‘Beast and the Harlot’ and ‘Bat Country’ ‘Beast and the Harlot’ and ‘Bat Country’ had two key features in common that we also wanted in our music video, which was the idea of the band enjoying themselves and relaxing together as well as the incorporation of women in the video’s dressed in a way which compliments the male gaze theory and transforming. However, the video that is our main inspiration is ‘Bat Country’ as the weirdness and confusion throughout the video links to the themes of the weird and freaky we were aiming for in the ‘Nightmarish’ aspect of our video.

Although, there is one other influential video we drew inspiration from, which is ‘Thriller’ by Micheal Jackson, as the characters in that video ‘transform’ into their ghoulish/demonic characters. We knew we wanted to also include this into our video and after watching the end of the Thriller video we decided we wanted the ending of our video to have the same sort of mystery about it. We also felt as the first video to be used as a form of entertainment, it would be a given inspiration as our music video would be as much for entertainment as it would be for promotion. Finally for our Live Performance section we originally took inspiration from Metallica’s ‘Whiskey in the Jar’ video and The Pretty Wreckless video – My Medicine, as we wanted the band members to mess up the hotel room, which is also featured in Fall Out Boy’s ‘This Ain’t A Scene’ video, however when we took practicalities into detail this wouldn’t have gone down well on location, so we decided to take the Live Performance element away from the narrative and took more inspiration from the original video for the song. This meant a smokey/dream like shadowy effect whilst the band played their instruments and sung. We decided this idea could easily be developed by our group within the television studio.

For the inclusion of nightmarish creatures in our video, after Thriller, we began to research into more contemporary rock bands to see if they still used the convention of black magic/paranormal in metal/rock videos. After watching ‘Waking the Demon’ by Bullet For My Valentine, which features a Werewolf and Fall Out Boy’s A Little Less Sixteen Candles, featuring Vampires we decided our decision could be classed safely in the genre we wanted to stick to as well as challenge it a little with the introduction of the possessed demon, a female grim reaper and a zombie.

‘A Little Less Sixteen Candles’

‘Bat Country’

‘Thriller’ – (short version) This Aint A Scene Whiskey In The Jar

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